Is Your Brand Messaging Falling Short?

If This Sounds Like You, You’re Not Alone. A Lot of Companies Struggle with Their Messaging.

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He Was Just Like You.

LION (founded in 1898) acquired two different brands — Bullex and HAAGEN — in 2012. Since that time, both had been separately managed and positioned publicly from their parent company, but they knew that needed to change. The brand strategies deployed across the LION enterprise were not as effective as they could be, so the decision was made to undergo a rebrand, which would involve publicly merging the three brands together under the LION mantle.

To do this effectively, they knew they would need to redesign their website and rewrite all of the copy. But before they could do that, they needed a new brand messaging strategy that would unify all three brands with consistent messaging and value propositions.

That’s when LION called IMPACT. Before we began work on their new website, we took Ray’s team at LION through our intensive, two-day brand messaging workshop.

The resulting messaging strategy seamlessly integrated all three brands under a single, front-facing value propositions, clearly identified their differentiators, and provided a messaging playbook for each of their buyer personas. Moreover, their messaging work set the stage to develop a clear and consistent voice and tone for their brand.

"GO10X is filled with visionary, spirited leaders who continually push to deliver experiences that exceed business goals and delight consumers."

And we’re so glad you think so!

We’ve helped dozens of brands like Ray’s develop show-stopping brand messaging strategies through our proven process, which includes an intense, interactive, and immensely rewarding two-day workshop with your team.

Why Choose GO10X as Your Partner

STEP 1: Research & Validate Your Ideal Buyer Personas

In order to craft a messaging strategy that resonates with your ideal buyers, we’ll first perform a comprehensive analysis of any existing buyer personas you may have. Then, through research, we’ll validate and improve them, as necessary.

STEP 2: Establish Buyer Decision-Making Styles

There are four different personality types, and each has a distinct decision-making style. Once we understand who your buyer personas are, we’ll work with you to identify which type of decision-maker each of your personas really is.

STEP 3: Determine Messaging Strategy Style

With the needs, goals, and decision-making styles of your buyers in mind, we’ll evaluate your market fit through industry analysis. Then, we’ll determine the right messaging style for your brand, so you stand out from your competitors and win over prospects.

Step 4: Build Messaging Maps & Value Propositions

Finally, we’ll build out detailed messaging maps and value propositions for each of your personas, for every stage of the buyer’s journey. It will be your roadmap of how to adapt your messaging depending on context, urgency, and buyer stage.

What Happens Next?

With your brand messaging strategy playbook in-hand, there’s a lot you can do. Here are a few of the ways IMPACT can help you get results from your new messaging strategy.

Marketing

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Sales

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Service

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Use smart content on your website to create personalized experiences for visitors, based on where they are in the buyer’s journey and their values.

Why Choose GO10X as Your Partner

We’ve Worked with Hundreds of Companies Just Like Yours

We do our best work with growth-oriented businesses that have aggressive goals and small (1 to 5 person), committed marketing teams.

GO10X is Powered by The Global 10XERS Network

At GO10X, we not only attract the best talent, we retain it. That means you’ll always have motivated, peak performers working hard for you.